Did Villar camp copy Argentinian politico's ad?

Did Villar camp copy Argentinian politico’s ad?
By David Dizon
abs-cbnNEWS.com

MANILA, Philippines – Nacionalista Party standard-bearer Sen. Manny Villar’s TV ads have won praise from various sectors for its catchy jingles and superb production values.

His latest TV ad, “Scroll”, however, has drawn flak for allegedly copying the “Truth (Upside Down)” political ad of Argentinian candidate Lopez Murphy in 2006.

A post on the Barrio Siete blog was the first to make the connection between the Villar ad and Murphy’s 2006 ad. The ad, which was created by Recrear advertising agency, won the silver lion in the Cannes Lions Contest in 2006.

In both ads, a voice starts talking about the problems besetting the country and how the president cannot solve these problems. While the voice is speaking, the lines of dialogue appear on the screen one by one in descending order. The ad then takes a shift in tone as the candidate reads the lines from the bottom going up, indicating that the candidate sees things from a different perspective.

At the end of the Villar ad, the screen shows that the commercial was paid for by Manny Villar, Masibay St., BF Resort, Las Piñas; and Virgilio Villar, 1802 Pacific Place, Pasig City.

In an interview, NP senatorial bet Gilbert Remulla said he did not know if the new TV ad was intentionally copied from the Murphy ad.

“What  we know is that it tested very well. For us, the message is more impotant. We can’t be acused of plagiarizing anything because the execution is different,” he told abs-cbnNEWS.com.

Below are the two TV ads as posted on YouTube:

Karen Ang

A plebeian who is trying to make small changes in this world.