This bit from Social Times’ Megan O’Neil,
The description on the video says, “Something interesting happened on my Cebu Pacific flight this afternoon. The FAs suddenly burst into a dance!!! That was soooo cooool!!!!” Now, I’m not sure that this was actually a passenger that uploaded the video. It’s more likely that it was Cebu Pacific themselves uploading the video for a little big of publicity and it looks like their expectations were far exceeded. But regardless of who uploaded it, this video has been a huge success.
The VP of Marketing for Cebu Pacific, Candice Iyog, told Time that, “Cebu Pacific has always been known as a fun airline. We wanted to get the message across to our customers that flight safety doesn’t have to be boring.” Iyog said that the flight attendant dance was a one-time experiment, but rather being viewed by a handful of airline passengers it has been viewed by millions worldwide. I have to admit that I had never heard of Cebu Pacific Airlines before I saw this clip, but having seen it I would love to book a flight with them now! Philippines here I come!
Very good marketing ploy.