Filomeno S. Sta. Ana III wrote:

Wow, man. Or wow, pare. The interjection is pronounced in a slow, lazy way, with emphasis on the vowels. Only stone heads could express the phrase vividly, naturally. But for someone from the 1960s or 1970s to utter such words in the closing first decade of the 21st century is to live in the past, to expose one’s retardation.

Nowadays, I associate the exclamation “wow” to “wowowee, willing Willie.” Given the popularity of “Wowowee” and the rise in the TV ratings of “willing Willie’s” new TV show, people might think that “wow” as a buzzword can appeal to large audiences. No dice. It’s not the “wow,” that makes Willie’s show click. Willie himself might be the draw. Or probably the beautiful, innocent-looking face of Shalani captivates the audience. Or possibly the sexy, scantily clad singers entice both the male and female spectators.

At any rate, “wow” is again en vogue in the wake of the sudden controversy brought about by the Department of Tourism’s (DOT) Kay ganda branding. People want to retain “Wow, Philippines.”

The ProPinoy Project

  • UPnnGrad

    This is a good sign. Romano — a resignation from within the inner-circle. Maybe others who should have done it sooner do it later rather than never.

  • UPnnGrad

    This is a good sign. Romano — a resignation from within the inner-circle. Maybe others who should have done it sooner do it later rather than never.

  • Societyofhonor

    I dunno, maybe my brain is busted. I liked the Kay Ganda slogan and think the brouhaha merely shows how resistant to change Filipinos are. It is a nation of cement, of hanging onto the past, of fear of the future, of stifling creative thinking and progress.

  • Societyofhonor

    I dunno, maybe my brain is busted. I liked the Kay Ganda slogan and think the brouhaha merely shows how resistant to change Filipinos are. It is a nation of cement, of hanging onto the past, of fear of the future, of stifling creative thinking and progress.

  • baycas

    To get the wow, one has to earn the wow. In that sense, the DOT has a lot more to do than merely change its slogan or, for that matter, offering up a new website.

    ”]

    ‘Wag sana ang DOT ang nagsasabi ng “wow.”
    Dapat ang turista ang kusang napapa-”wow.”

    [“

    Generally speaking, the DOT needs to do a much better job with its maintenance of various crumbling tourist spots and protection of the country’s natural treasures. Maybe if the DOT were already doing those things well, people wouldn’t mind the bizarre new slogan, no matter how wayward it is.

    ]

    http://opinion.inquirer.net/inquireropinion/editorial/view/20101121-304373/Wow

  • UPnnGrad

    Filomeno Sta Ana has misread the tea leaves. WOW Philippines is an old “platform” and release2.1 may be needed. WOW is not “…again in vogue”. It is the proposed new version that is at fault. The proposed new version —- GANDA PILIPINAS — is being ridiculed by the Marketplace. The decider President Noynoy AQUino has chosen to roll-back the old version.

    • Bert

      the new version-GANDA PILIPINAS-was rolled-back too last I read the tea leaves.

  • UPnnGrad

    Filomeno Sta Ana has misread the tea leaves. WOW Philippines is an old “platform” and release2.1 may be needed. WOW is not “…again in vogue”. It is the proposed new version that is at fault. The proposed new version —- GANDA PILIPINAS — is being ridiculed by the Marketplace. The decider President Noynoy AQUino has chosen to roll-back the old version.

    • Bert

      the new version-GANDA PILIPINAS-was rolled-back too last I read the tea leaves.

  • Manuelbuencamino

    And millions of yayas worldwide will be asked by their amos – what does pilipinas kay ganda mean? so the yayas will explain and the amo will be hooked

  • Manuelbuencamino

    And millions of yayas worldwide will be asked by their amos – what does pilipinas kay ganda mean? so the yayas will explain and the amo will be hooked