Filomeno S. Sta. Ana III wrote:
Wow, man. Or wow, pare. The interjection is pronounced in a slow, lazy way, with emphasis on the vowels. Only stone heads could express the phrase vividly, naturally. But for someone from the 1960s or 1970s to utter such words in the closing first decade of the 21st century is to live in the past, to expose one’s retardation.
Nowadays, I associate the exclamation “wow” to “wowowee, willing Willie.” Given the popularity of “Wowowee” and the rise in the TV ratings of “willing Willie’s” new TV show, people might think that “wow” as a buzzword can appeal to large audiences. No dice. It’s not the “wow,” that makes Willie’s show click. Willie himself might be the draw. Or probably the beautiful, innocent-looking face of Shalani captivates the audience. Or possibly the sexy, scantily clad singers entice both the male and female spectators.
At any rate, “wow” is again en vogue in the wake of the sudden controversy brought about by the Department of Tourism’s (DOT) Kay ganda branding. People want to retain “Wow, Philippines.”