Ms. Ong wrote in her column, Citizen Y, “Pilipinas, kay pangit!”
When Undersecretary Vicente “Enteng” Romano exited with grace, he demonstrated a miracle of public office never witnessed in this country: a government official taking full ownership of a tempest-in-a-teacup-blown-up-into-a-Category-5-hurricane. Although his heroic gesture was praised by many, a malicious text immediately circulated: “Enteng Romano commissioned a company for P5M for the grand launch of the new DOT slogan. The company has reported ties to Enteng’s son. This is accdg to some sources in media.” I got this SMS three times.
What makes this so nauseating? First, the information is fundamentally wrong. Enteng has no son. Second, all the Media who attended the event said it was too lavish to be considered a “preview”. Therefore if P4.7M was really spent, every centavo must have gone to food, drinks, fireworks, talents, staging, etc. It didn’t line anyone’s pockets, much less an imagined son’s. Would a thinking man risk criminal jail-time to steal a paltry $105K? Were these braying critics just as indignant when “BurjerBen”, FG and cohorts were allegedly skimming $130M from NBN-ZTE?
Enteng cut a few corners because he instinctively saw what must be accomplished quickly. Last year, there were 3M+ tourists. Twenty-six percent were North Americans (60 percent of whom are FilAms), followed by the Koreans (20 percent), Chinese (13 percent) and Japanese (9 percent). Forty-two percent don’t speak English and couldn’t care less if the themeline was written in Aramaic.
If God gave the themeline in tablets, it still wouldn’t be accepted by the likes of net-dicts who fancy themselves divas of righteousness, but neglect to issue receipts for a lucrative pasta sideline. A Damaso-morality and a pathological need for attention? True, it’s all about you.
Majority of 8000 tourists who were surveyed said they visited the Philippines for its beautiful scenery, good food, shopping and above all the hospitable people. Sometimes, it’s hard to see our innate kindness. Vileness overwhelms virtue. Tearing down is more fun than building up. Detractors impact more than supporters. Pilipinas, kay pangit!
After weeks of this, Pilipinas Kay Ganda, I’m fairly convince, crowdsourcing DOT is a fail.
The country is ungovernable if you listen to the wisdom of crowds at certain times. This is one of those times.
Just ask Steve Jobs who doesn’t do focus testing.
How can you ask a crowd to judge with inadequate information?
You fight bad information with good.
The failure of DOT is to explain rapidly its position. The same problem exist with the whole brouhaha on education. This government for all its social media expertise is too slow in delivering information.
Very, slower than a turtle slow in countering bad information with good.
How then to determine when to listen and when to ignore the loud crowd?
What I’ve learned in the Philippines— in real life and in cyberspace, the best way to solve a problem is to simply solve it.
Results matter, and the crowd will shut up.