Yoly Ong reacts to Pilipinas Kay Ganda

Ms. Ong wrote in her column, Citizen Y, “Pilipinas, kay pangit!

When Undersecretary Vicente “Enteng” Romano exited with grace, he demonstrated a miracle of public office never witnessed in this country: a government official taking full ownership of a tempest-in-a-teacup-blown-up-into-a-Category-5-hurricane. Although his heroic gesture was praised by many, a malicious text immediately circulated: “Enteng Romano commissioned a company for P5M for the grand launch of the new DOT slogan. The company has reported ties to Enteng’s son. This is accdg to some sources in media.” I got this SMS three times.

What makes this so nauseating? First, the information is fundamentally wrong. Enteng has no son. Second, all the Media who attended the event said it was too lavish to be considered a “preview”. Therefore if P4.7M was really spent, every centavo must have gone to food, drinks, fireworks, talents, staging, etc. It didn’t line anyone’s pockets, much less an imagined son’s. Would a thinking man risk criminal jail-time to steal a paltry $105K? Were these braying critics just as indignant when “BurjerBen”, FG and cohorts were allegedly skimming $130M from NBN-ZTE?

Enteng cut a few corners because he instinctively saw what must be accomplished quickly. Last year, there were 3M+ tourists. Twenty-six percent were North Americans (60 percent of whom are FilAms), followed by the Koreans (20 percent), Chinese (13 percent) and Japanese (9 percent). Forty-two percent don’t speak English and couldn’t care less if the themeline was written in Aramaic.

If God gave the themeline in tablets, it still wouldn’t be accepted by the likes of net-dicts who fancy themselves divas of righteousness, but neglect to issue receipts for a lucrative pasta sideline. A Damaso-morality and a pathological need for attention? True, it’s all about you.

Majority of 8000 tourists who were surveyed said they visited the Philippines for its beautiful scenery, good food, shopping and above all the hospitable people. Sometimes, it’s hard to see our innate kindness. Vileness overwhelms virtue. Tearing down is more fun than building up. Detractors impact more than supporters. Pilipinas, kay pangit!

After weeks of this, Pilipinas Kay Ganda, I’m fairly convince, crowdsourcing DOT is a fail.

The country is ungovernable if you listen to the wisdom of crowds at certain times. This is one of those times.

Just ask Steve Jobs who doesn’t do focus testing.

How can you ask a crowd to judge with inadequate information?

You fight bad information with good.

The failure of DOT is to explain rapidly its position. The same problem exist with the whole brouhaha on education. This government for all its social media expertise is too slow in delivering information.

Very, slower than a turtle slow in countering bad information with good.

How then to determine when to listen and when to ignore the loud crowd?

What I’ve learned in the Philippines— in real life and in cyberspace, the best way to solve a problem is to simply solve it.

Results matter, and the crowd will shut up.

Cocoy Dayao

Cocoy is the Chief Technology Officer of Lab Rats Technica, a Digital Consulting company that specialises in DevOps, iOS, and Web Apps, E-Commerce sites, Cybersecurity and Social Media consulting. He is a technology enthusiast, political junkie and social observer who enjoys a good cup of coffee, comic books, and tweets as @cocoy on twitter.

Cocoy is also the Managing Director and Editor-in-Chief of the ProPinoy Project.

Cocoy considers himself to be Liberal.

  • Lookit, Filipinos are simply ungovernable. They practice democracy and religion irresponsibly. They elect maniacs, boxers, comedians, actors and actresses. Those graduates from Ivy-school abroad are just simply pang-porma pero walang utaks.
    PILIPINAS GANDA! PILIPINAS WIN-NA-WIN! PILIPINAS BAGSAK UTAK!

  • Anonymous

    The outside world is responding to this “Pilipinas Kay Ganda” thought. Think again what Japan said during the week that PresiNoynoy was in Yokohama for APEC — it was a TRAVEL ADVISORY because of crime (kidnapping, robbery, etc). Just past few days, a similar TRAVEL ADVISORY was raised by France —- similar theme : crime (grenade blast/Bicutan mall, kidnapping, robbery, also “microbial threat”). And then, Asian Human Rights Commission has deemed it to call Pilipinas “broken and lawless nation”. Also reported in thePOC-dot-net : One activist is killed per week under the Aquino administration, according to records of human rights group Karapatan. In the previous week alone, two activists were shot dead in Southern Tagalog.Of course, they were talking about threats to body and limbs (violence by Pinoys on Pinoys), not the beauty of beaches or the exotic fruits of Pilipinas. Viewing the same country PHL but using different views (different metrics), net-net becomes different advisories. Such is the world of tourists and citizens.

    —————–
    PS: Yolly Ong violated one of the basic rules of office-politics and dealing with media and public opinion. The basic rule — when agitated, then to take an hour or so to calm down, to review what one has written and to remove or tone down vile comments or extreme exaggeration. I am amazed that Yolly Ong wrote that the reaction to “Kay Ganda” eclipsed … “ the anger over the Maguindanao massacre, Morong 43 or the unresolved murders of journalists combined!”

  • Anonymous

    The outside world is responding to this “Pilipinas Kay Ganda” thought. Think again what Japan said during the week that PresiNoynoy was in Yokohama for APEC — it was a TRAVEL ADVISORY because of crime (kidnapping, robbery, etc). Just past few days, a similar TRAVEL ADVISORY was raised by France —- similar theme : crime (grenade blast/Bicutan mall, kidnapping, robbery, also “microbial threat”). And then, Asian Human Rights Commission has deemed it to call Pilipinas “broken and lawless nation”.

    Of course, they were talking about threats to body and limbs, not the beauty of beaches or the exotic fruits of Pilipinas. Different views, same country, different conclusion.

  • What a disgusting and despicable defense of the failed Pilipinas Kay Ganda brand. She should have shown some humility, some graceful acceptance of responsibility, some admission of failure, and not the vile hatred for everyone who dares speak against the brand. The calling for karma to strike against the person who “reported” Pilipinas Kay Ganda to the Grey CEO in NY (along with the public outing of his name and email address) was particularly infantile.

    • Manuelbuencamino

      It was not a failed brand. It was a brand that was never had the chance to be market tested. Wow Philippines was market tested and it failed in a number of markets. That’s why Ace Durano had to use other slogans in those places where Wow Philippines flopped.

  • What a disgusting and despicable defense of the failed Pilipinas Kay Ganda brand. She should have shown some humility, some graceful acceptance of responsibility, some admission of failure, and not the vile hatred for everyone who dares speak against the brand. The calling for karma to strike against the person who “reported” Pilipinas Kay Ganda to the Grey CEO in NY (along with the public outing of his name and email address) was particularly infantile.

    • Manuelbuencamino

      It was not a failed brand. It was a brand that was never had the chance to be market tested. Wow Philippines was market tested and it failed in a number of markets. That’s why Ace Durano had to use other slogans in those places where Wow Philippines flopped.

  • GabbyD

    i think it could have succeeded, but we’ll never know coz it was never market tested.

    sana they’ll try again, this time, more in secret

  • GabbyD

    i think it could have succeeded, but we’ll never know coz it was never market tested.

    sana they’ll try again, this time, more in secret

  • Bert

    This Yoly Ong is so pathetic, trying so hard to defend her sloppy work of a brand Filipinas Kay Ganda that did not click with the public with equally pathetic reactions.

    In a nutshell, I can summarize her reactions, thus;

    1. That Undersecretary Enteng Romano has delicadeza.
    2. There was a malicious text against Enteng Romano
    3. That Enteng Romano has no son.
    4. That there was a lavish event costing the gov’t. P4.7 million.
    5. That Enteng Romano cut corners in approving Yoly Ong’s work.
    6. That if Yoly Ong’s work is God-given, it will not be accepted by the public just the same.
    7. That the Filipino public is more vile than virtuous.

    See? Are those all she can do and say to defend the soundness of her brand?

    • Manuelbuencamino

      Bert, you may want to check out today’s Business Mirror. Yoly Ong explains in an interview with Stell Arnaldo what happened, step by step.

      I know Yoly and Marlyn Villapando. They are both good people and true professionals who do not abide by sloppy work.

      • Bert

        “Ong: Through text and e-mail. You know, I think it’s so sad, people say nilaglag namin sya. But we have to protect naman [our company], pati Grey Global CEO [James R. Heekin III] muntik ng ma-heart attack nung makita ’yung e-mail [someone complaining about the supposed plagiarism].

        And what happened?

        Ong: Naintindahan naman nya na collateral damage kami. May tama kami. Bugbog-sarado. Sabi nya, kahit anong pakita namin, it would have gotten the same reaction. Kasi nga, it was a short cut [process].”

        MB,

        Above is an excerpt I copy-pasted from the Business Mirror’s Ms. Arnaldo’s interview with Yolly Ong.

        My previous comment here, at 01:18 AM, was a reaction to a parcel of Yolly Ong’s statement reacting to her critics as highlighted by the author Cocoy in this post of his. I think that that was a violent reaction to critics of her product which I think is not necessary and will not help her cause in any way. I was expecting kasi some justification from her and some defensive statement why that brand was done the way it was done instead of merely doing some personal attacks on critics.

        However, after reading that interview with Ms. Arnaldo of the Business Mirror I am feeling more sympathetic now with Yolly Ong’s predicament though she still cannot effectively justify that issues of plagiarism and the lead to a porno site which I think even the CEO of Grey Global seems to be agreeing with the criticisms hurled at the brand Pilipinas Kay Ganda basing from that part of her interview I copy-pasted above.

        • Manuelbuencamino

          Bert,

          I believe that somewhere in that interview Yoly said that lawyer’s of Grey Global said there was no plagiarism. As to the link with the porno site, was it Yoly who created that www address? Frankly, that’s an angle I never looked into i.e. who thought of that web address.

          I’m not lawyering for Yoly. She’s more than capable of doing that. I’m sympathetic because I saw how she works (during PNoy’s campaign) and she is very methodical. She tests and retests before she launches a slogan or an ad campaign. I gathered from the interview that she was not the one who made the decision to go ahead and launch the slogan. She said she liked the slogan, saw its possibilities but it had to be tested through FGDs and surveys first.

          At any rate, we’ll never know if PKG was good or bad because it was never tested in the target markets.

  • Bert

    This Yoly Ong is so pathetic, trying so hard to defend her sloppy work of a brand Filipinas Kay Ganda that did not click with the public with equally pathetic reactions.

    In a nutshell, I can summarize her reactions, thus;

    1. That Undersecretary Enteng Romano has delicadeza.
    2. There was a malicious text against Enteng Romano
    3. That Enteng Romano has no son.
    4. That there was a lavish event costing the gov’t. P4.7 million.
    5. That Enteng Romano cut corners in approving Yoly Ong’s work.
    6. That if Yoly Ong’s work is God-given, it will not be accepted by the public just the same.
    7. That the Filipino public is more vile than virtuous.

    See? Are those all she can do and say to defend the soundness of her brand?

    • Manuelbuencamino

      Bert, you may want to check out today’s Business Mirror. Yoly Ong explains in an interview with Stell Arnaldo what happened, step by step.

      I know Yoly and Marlyn Villapando. They are both good people and true professionals who do not abide by sloppy work.

      • Bert

        “Ong: Through text and e-mail. You know, I think it’s so sad, people say nilaglag namin sya. But we have to protect naman [our company], pati Grey Global CEO [James R. Heekin III] muntik ng ma-heart attack nung makita ’yung e-mail [someone complaining about the supposed plagiarism].

        And what happened?

        Ong: Naintindahan naman nya na collateral damage kami. May tama kami. Bugbog-sarado. Sabi nya, kahit anong pakita namin, it would have gotten the same reaction. Kasi nga, it was a short cut [process].”

        MB,

        Above is an excerpt I copy-pasted from the Business Mirror’s Ms. Arnaldo’s interview with Yolly Ong.

        My previous comment here, at 01:18 AM, was a reaction to a parcel of Yolly Ong’s statement reacting to her critics as highlighted by the author Cocoy in this post of his. I think that that was a violent reaction to critics of her product which I think is not necessary and will not help her cause in any way. I was expecting kasi some justification from her and some defensive statement why that brand was done the way it was done instead of merely doing some personal attacks on critics.

        However, after reading that interview with Ms. Arnaldo of the Business Mirror I am feeling more sympathetic now with Yolly Ong’s predicament though she still cannot effectively justify that issues of plagiarism and the lead to a porno site which I think even the CEO of Grey Global seems to be agreeing with the criticisms hurled at the brand Pilipinas Kay Ganda basing from that part of her interview I copy-pasted above.

        • Manuelbuencamino

          Bert,

          I believe that somewhere in that interview Yoly said that lawyer’s of Grey Global said there was no plagiarism. As to the link with the porno site, was it Yoly who created that www address? Frankly, that’s an angle I never looked into i.e. who thought of that web address.

          I’m not lawyering for Yoly. She’s more than capable of doing that. I’m sympathetic because I saw how she works (during PNoy’s campaign) and she is very methodical. She tests and retests before she launches a slogan or an ad campaign. I gathered from the interview that she was not the one who made the decision to go ahead and launch the slogan. She said she liked the slogan, saw its possibilities but it had to be tested through FGDs and surveys first.

          At any rate, we’ll never know if PKG was good or bad because it was never tested in the target markets.