Anatomy of a failed tourism brand

This one from Business Mirror’s Ma. Stella Arnaldo:

So you made a proposal for P500,000?

Villapando: Basta early September, ’yun ang first siyempre, a proper proposal. So we made a proposal, did a quote, with the understanding na friendly-friendly ang rate. And then [we] sent it na and he said he’ll find a way to have it approved.

Ong: Medyo matagal, in fact, before we could even do anything about that. Tapos biglang kailangan naman nila ng initial “exploratory concept.” Now throughout this, meron naman na pala. Medyo may friction na between the Tourism Congress and them [DOT], and we knew about them only lately. Kasi may feeling yata ang Tourism Congress, they should be the one to spearhead the market. Of course, sina Enteng naman, “Ano?”

I think that may be the reason why suddenly from a strategic approach biglang naging “exploratory concept” ang hinihingi sa amin. In fact, ang bilis, bilis, bilis ng deadline. Umalis ako, October 27; bumalik ako sa Philippines, November 11. November 15 launch. When, in fact, nung umalis ako, akala ko hindi tuloy.

Villapando: Wala pang final, final approval….

This is just a snippet. It is a must read if you want to know more about it. The post is here.

The ProPinoy Project

  • Manuelbuencamino

    o eh ayun naman pala. shoot first and ask questions later kasi ang mga critics nung slogan. Sobrang nagmamarunong eh wala naman silang research date to back up their negative views re the slogan.

  • Manuelbuencamino

    o eh ayun naman pala. shoot first and ask questions later kasi ang mga critics nung slogan. Sobrang nagmamarunong eh wala naman silang research date to back up their negative views re the slogan.