Palace to review setup of 3-headed media group

Palace to review setup of 3-headed media group
By Norman Bordadora
Philippine Daily Inquirer

MANILA, Philippines—It has finally hit the Palace that its three-headed communications group must put its act together.

Secretary Ricky Carandang of the Presidential Communications and Strategic Development Office said Cabinet officials would meet on Thursday to discuss ways on how to communicate more effectively the government’s programs.

“We felt the need to tighten the way that we communicate to the public what we’ve been doing,” Carandang said in a news briefing in Malacañang.

“Many things that we’ve done over the last several months have not gotten the emphasis that we feel they deserve,” he added.

Carandang admitted that breaking up the Office of the Press Secretary (OPS) under his office and Secretary Herminio Coloma’s Presidential Communications and Operations Office was a factor in failing to get the desired results.

There’s also presidential spokesperson Edwin Lacierda.

“We needed to get our act together as far as communications is concerned,” Carandang said.

Birthing pains

“We broke up the (OPS) and Secretary Coloma and I have occupied these two offices. It’s a new structure so it has taken some time to get used to it,” he said. “I think perhaps those birthing pains contributed to the lack of the message getting through to certain sectors.”

Carandang believes the message of the administration against corruption and for economic progress must have been successfully relayed to the public given what he called an improvement in President Benigno Aquino III’s acceptance ratings.

“I wouldn’t say that the message is not getting through. I’m saying that the message could probably be told with more consistency and perhaps a little bit more flair,” Carandang said.

The ProPinoy Project