Finding Your Niche

“It’s all about finding your niche.”

These were the words BBC anchor Rico Hizon told me during a writing forum sponsored by The Philippine Star last Saturday which includes writer Butch Dalisay, National Bookstore’s Miguel Ramos and award winning filmmaker Pepe Diokno.

Niche, Hizon says means a field or interest that you can excel. In his case, it was business and financial news that paved way for his career in international media. He also advised to new media practitioners like me to continue improve my craft just like he does by going to the BBC School of Journalism for training every year.
Essentially the topic is all about writing as a profession but the topic during the forum has expanded for me in Philippine setting which I decided to tackle in my latest writing.

It occurred to me that finding a niche is what the Philippines needs. Both Hizon and Dalisay mentioned marketing as an essential tool if one must go out there to field him or herself in writing. Good marketing is what this country needs not just in tourism, business and arts but as an overall. But unfortunately, this is not the case.

Marketing involves money and money is what this country lacks or lack thereof. With the recent happenings in the country, Filipinos wonder how we can market with all the red tape and corruption.

We have good marketers. They can market the country all over the world but they must think and think with various strategies in mind. Still fresh from the Pilipinas Kay Ganda fiasco, marketing guys must look from an international point of view such as language and infrastructure. Figures are essential event the most basic ones such as how many is the population, the interest, GDP and all. It all plays a factor to finding the niche.

We have all been saying that we have the most beautiful beaches in the world, Boracay being the top destination but how can we accommodate if accessibility and accommodations are not properly addressed? Places such as Batanes, Siguijor, Camguin Islands and Bantayan Islands are good places to visit but transportation is a problem. Accessibility is very important if we want foreigners to visit and I believe we should not discount the fact that the Filipino is also a market to watch, now that flying has become a lifestyle to many.

We must address a niche, a niche that many have tended to over look. If we address the niche, then we have reached the level of the countries that we envy and who knows, they will envy us in the end.


  • Bert

    If Pres. Noynoy can deliver 80% of his election promises then the next administrations after him follow his footsteps then we can proudly say we have found our niche, at last.

    • UP nn grad

      If Pres Noynoy can reduce revenue-leakage (smuggling, tax-evasion, plunder) by 10% by end-2012 and by 30% by end-2015…. whooopee-dooooweee, he can have his “pabaon” of P100Million, Pinoys-in-Pilipinas won’t complain and there won’t be a Truth Commission-2017 trying to chase him down.

  • manuelbuencamino

    you don’t have to find your niche, doing what you like is your niche, that’s where you can hope to excel. But that’s the hard part – being the best in something that others also like to do and are doing their best to excel.

  • What’s our biggest export? People. What is our most valuable industrial input? Labour-added-value.

    In short, our niche is people and labour.

    The challenge is to UPGRADE these into premium offerings to the market from the current low-grade commodity prices these command.

    It’s simple, really™ 😉

    • manuelbuencamino

      That’s not simple. That’s simplistic.

      These people we export, are they a monolithic labor force? No? So what do you upgrade?

      Also, you seem to believe that export oriented growth is the way to go. Is it really the holy grail of economic development?

      Do you think that there is something to the domestic oriented development of an inland chinese region because it went through the global depression better than the coastal export oriented chinese regions?

      And how about India, its industries look inward rather than outward, good or bad?

      The riches businessmen in the Philippines are not exporters of anything, they cater to domestic demand. Is there something there that we may have missed because of our simplistic analysis?

      • UP nn grad

        Knowing what it takes to upgrade the labor force is not that hard. Two things come quickly to mind — education, skills, and health. There — you can pick two so it really is easy to remember.

        Does Malacanang have the money to do education, skills, and health? Will Malacanang raise taxes to do skills and health? Different questions.