The Kapisanan ng mga Brodkaster ng Pilipinas (KBP), the industry association of the broadcast media, is set to approve new provisions of its broadcast code to reinforce current standards on programming related to children. The new guidelines have been submitted to the KBP Board of Trustees by the Standards Authority, the industry associations’ code enforcement body.
Atty. Rudolph Jularbal, KBP Legal Counsel and spokesman, said that the proposed revisions are scheduled to be presented to the members of the association for approval in June. He also said that the proposed rules also take into account the recommendations of the Philippine Association of National Advertisers (PANA).
According to Jularbal, PANA’s recommendations on program content involving children focused on three critical concerns: Exposure to violence, appearance and involvement in situations and activities not appropriate to the child’s age, and the use of offensive language. PANA deemed these concerns as starting points to bring focus on the rights of the child in media and to encourage broadcasters and content providers to take responsibility for their program content.
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