Mon Jimenez issued a statement, accepting the position of Department of Tourism Secretary. GovPH wrote,
“Secretary Ramon Jimenez: On accepting the role of Secretary of the Department of Tourism
[Delivered at Malacañang on September 1, 2011]
It is with great humility that I accept the role of Tourism Secretary [from] President Benigno Aquino III. In accepting this role, I’m keenly aware that I will succeed only if I begin by rallying the DOT staff, the team, tourism practitioners, the government bureaucracy, and the general public around one very simple idea: Tourism is the people’s business. Ang turismo po ay negosyo ng taongbayan. As such its ultimate goal is not merely to improve statistics on tourist arrivals. Its real goal is to generate fulfilling and profitable income and employment for our people.
In an area of endeavor—and this is very important—where Filipinos tend to excel, I have much to contribute in terms of bringing strategic discipline to the challenge of promoting and developing the Philippines as one of the world’s most exciting destination brands. I’m thankful to Secretary Lim for the important gains achieved in terms of preparing the way for a truly progressive and aggressive Philippine tourism industry.
To President Aquino—my thanks for the trust and confidence. I will do my best to make tourism a hallmark of his administration’s drive to bring our people to the road, to richer and prouder future.