How do you say ‘thank you’ to a hero?

Editor’s note: This is a press release from Kraft Foods

Toblerone heralds the homecoming of heroes 

How do you say ‘thank you’ to a hero?

Many would probably need some time to figure this one out–except for the distinguished personalities, musicians, and guests who flocked at Duty Free Philippines in Parañaque during the opening of nominations for the first Thank You Global Pinoy Awards.

The Thank You Global Pinoy Awards is an initiative that seeks to search for the most outstanding global Filipino workers, also known as the modern day heroes, who deserve the gratitude not only of their loved ones; but also of the nation as a whole. It is led by the Commission on Filipinos Overseas (CFO), Duty Free Philippines, Good News Pilipinas and Toblerone.

Department of Tourism Secretary Alberto Lim, the diplomatic community, Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail and GeiserMaclang Managing Director Brad Geiser graced the groundbreaking event.  Meanwhile, representatives from ‘Thank You Global Pinoy’ partner establishments Island Cove, Plantation Bay, WADE, Zoo Manity Group, Manila Ocean Park, and Abenson were also present in the event.

“We believe that the Thank You Global Pinoy Awards is a significant step in recognizing the valuable contribution of our Global Pinoys,” said Imelda Nicolas, CFO Chairperson.

The Thank You Chocolate

Inspired by the pasalubong homecoming tradition associated with Toblerone and in continuing its goal to build further on the Filipinos’ art of saying ‘thank you’, the brand took this opportunity to launch the Thank You Global Pinoy Awards.

A purely below-the-line initiative, it is open to outstanding overseas Filipino workers who deserve to be thanked. Participants will have to log on to  to register, nominate and vote for the ultimate Global Pinoy. The top 10 stories will be awarded in January 2012.

“We hope that this would become a global effort and that we could turn not only the Philippines into a grateful nation but the whole world as well,” ends Singh.

In cooperation with Duty Free Philippines, Toblerone is also launching the Special Rewards Passport – a collection of perks, with a value of at least P10,000, from 24 partner establishments including salons and spas, recreation and leisure zones, top-of-mind retail and dining destinations.

“Through this promo, Toblerone shows its appreciation to Global Pinoys by not only recognizing their efforts online, but also giving them a pasalubong that they can enjoy with their family,” said Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail.

Be part of a grateful nation. Join the rest of the country as it honors the ultimate global Pinoy whom a grateful nation will say a resounding thank you to. For more information, visit .



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About Kraft Foods

Kraft Foods makes ‘today’ delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles a day. For more information visit

Cocoy Dayao

Cocoy is the Chief Technology Officer of Lab Rats Technica, a Digital Consulting company that specialises in DevOps, iOS, and Web Apps, E-Commerce sites, Cybersecurity and Social Media consulting. He is a technology enthusiast, political junkie and social observer who enjoys a good cup of coffee, comic books, and tweets as @cocoy on twitter.

Cocoy is also the Managing Director and Editor-in-Chief of the ProPinoy Project.

Cocoy considers himself to be Liberal.