Data capping, also known as bandwidth capping or broadband capping is a data traffic management or traffic control methodology employed by Internet service providers, network service providers, and telecommunications entities. Data capping is purposefully limiting the amount of data transfer of a subscriber’s or end user’s Internet connection.
Data is measured in two ways: by transmission rate or by volume. The transmission rate is measured in bits per second. You will commonly read or hear terms like kbit/s (kilobits per second) or Mb/s (megabits per second), or MB/s (megabytes per second). Please note that there is a difference between Mb/s and MB/s. “Broadband speed” is the more familiar term used by ISPs in marketing broadband service. Data measurement in terms of volume involves measuring the total amount of data transmitted between the ISP and the end user. Units of measure used for this is MB (megabytes) or GB (gigabytes).
We can use water as an analogy.
Data could be analogous to how we measure rate and volume of water. When there is high pressure, water is pumped fast enough to get a good shower or fill a drum of water much faster. In Internet terms, the more the provider “pumps out” the data, the faster you can finish your download. So movies or youtube videos don’t buffer, when “pressure is high”, and it buffers when there is “low water pressure.” Again: you can shower when you have high transmission rate, or you’ll have to settle for buckets of water to take a bath.
While volume of water is measured in terms of litters or gallons of water stored in say a drum of water. So you fill up your computer’s storage space with your music, movie and downloads from iTunes, for example. You can fill your computer up, or burn it in disk or fill up your USB thumb drive like water was downloaded into a water tank or drum.
Data capping is like water rationing. An ISP limits the amount of water (data) you can download to enable others to get their share. The only difference is that in data capping, the “rationing” is done from the ISP. They slow down your download speed, often to a trickle, to limit your download of data.
Data capping in the PH
Broadband service in the Philippines is sold in terms of “broadband speed” (transmission rate). For example, PLDT is selling to home users its Plan 999 for PHP499 per month for up to 2 Mbps transmission rate. Globe is selling its Tattoo Home Broadband 2 Mbps transmission at Plan 1099.
The Philippines has the third slowest broadband in the Southeast Asian region, despite the reported 66% per quarter growth in broadband speeds in the local market. The Philippines lags the global average connection speed of 3.6 Mbps as reported by Akami—one of the world’s leading provider of cloud solutions. The global average— 3.6 Mbps— represents a 10% upward trend in global average connection speed, with average connection speeds growing 29% year-on-year for 122 countries.
The Philippines is no stranger to data capping. Most, if not all telecommunication companies and ISPs in the country have data capping policies embedded in their Fair Usage policies (Please see Annex A for examples of existing data cap policies.) These data capping policies have largely existed unnoticed. That is, until the National Telecommunications Commission (NTC) issued a draft memorandum order establishing a data cap, after which it became a hot issue in the Philippines.
The NTC issued a draft Memorandum Order (MO) on “Minimum Speed of Broadband Connections.” The draft MO was said to include a clause that would allow telcos and ISPs to restrict the amount of data to be accessed by end users. According to then NTC Common Carriers Authorization Department Director Edgardo Cabarios, data capping was meant to “discourage unfair use, to give everyone a chance.” The telcos and ISPs sang the same tune.
There was a loud public outcry opposing the draft MO. Two position papers opposing the measure were sent to the NTC through The ProPinoy Project: one was spearheaded by Engr. Pierre Tito Galla, an electronics engineer and now co-convenor of ICT policy advocacy group Democracy.Net.PH,  the other from Mindanao New Media and the Davao Bloggers through their representative Ria Jose. A draft MO was also proposed through The ProPinoy Project.
As a result of the consultations, the NTC finally released the final Memorandum Order, NTC MO 07-07-2011, titled “Minimum Speed of Broadband Connections.” Engr. Galla criticized the memorandum order, pointing out its flaws. Among these was the MO’s silence on the issue of data capping, thereby effectively allowing data capping. In April 2011, Globe, like Smart, announced a fair usage policy. This practice continues today from both networks imposing a data cap.
The perils of data capping
There is a brewing firestorm on data capping, unleashed by the recent decision of Globe to be more firm in its implementation and fed by the public’s growing discontent over the quality of broadband service offered by telcos and ISPs.
The strident public opposition to data capping begs the question: Is data capping bad? The answer is not a simple yes or no.
There are instances where data capping may be called for, such as where broadband service is abused through the illegal sharing of copyrighted material. In fact, the main argument for data capping is to curb the practices of these abusive users, who—according to the Philippine Chamber of Telecommunications Operators—hog 80% of available bandwidth even as they comprise only 5% to 7% of all end users. 
Data capping per se is not a bad thing. Unfortunately, data capping, as it is implemented here, is unreasonable and indiscriminate: Oftentimes, it punishes both the innocent and the abusive users.
For one, data capping favors the investor and is anti-consumer. The New America Foundation reports that “the cost of data caps are about pleasing investors, not relieving data congestion, and that “the cost of delivering broadband service is decreasing, not increasing.” Matthew Lasar quoting Netflix wrote, “[W]ired ISPs have large fixed costs of building and maintaining their last mile network of residential cable and fiber. The ISPs’ costs, however, to deliver a marginal gigabyte, which is about an hour of viewing, from one of our regional interchange points over their last mile wired network to the consumer is less than a penny, and falling, so there is no reason that pay-per-gigabyte is economically necessary. Moreover, at $1 per gigabyte over wired networks, it would be grossly overpriced.”
Data capping also discourages competition, putting some players at an unfair advantage. “Caps can be used anticompetitively—to discourage the use of services that rival an Internet service provider’s in-house offerings,” writes the New York Times in its July 22, 2011 editorial. “For instance, AT&T points out that Netflix hogs 30 percent of peak-hour Internet traffic in North America. Netflix also competes with television offerings on AT&T’s U-verse network. Watching TV on U-verse does not count against the data cap. Streaming Netflix does”
In April 2012, Comcast excluded Xbox from their data cap plan, which watch groups in the U.S., particularly Public Knowledge’s Gigi Sohn, in particular, argued, was anti-competition. Sohn said this “raises questions not only of the justification for the caps but, more importantly, of the survival of an open Internet.” Sohn added “This type of arrangement is exactly the type of situation the [FCC] rules on the open Internet were designed to prevent—that an Internet service provider juggles the rules to give itself an advantage over a competitor.”
More sinister is the effect of data capping in putting a lid on economic progress and human development.
The Organization for Economic Co-Operation and Development says, “Broadband and ICTs more generally are general purpose technologies with a promise of significant and far-reaching growth impacts that may arise more quickly than from other GPTs in the past. Almost every aspect of economic activity and everyday life is already affected by broadband enabled ICTs, and with rapid technological developments and a continuous stream of new applications the pervasiveness of ICTs is likely to increase”.
There has been a sharp increase broadband communications activity, particular coinciding with the rise of smartphone use. For example, there is a rapid, prolific real world rise in messaging applications such as WeChat, Line, Viber, Skype, FaceTime, iMessage and many others that people use to communicate with around the world for both work and family life. The effect of data cap is significant, especially in the way it has changed the way people work and in across many industries. And yet, using broadband service for legitimate traffic for work can be severely penalized.
There is legitimate impact of broadband on the economy. Dr. Raul Katz wrote, “As seen above, according to Koutroumpis’ research, in countries with low broadband penetration (under 20%), an increase of 1 per cent in broadband adoption contributes to 0.008 per cent of GDP growth, while in countries with medium penetration (between 20% and 30%), the effect is of 0.014 per cent and in countries with penetration higher than 30 per cent, the impact of 1 per cent adoption reaches 0.023. The implication of this finding for developing countries is quite significant. Unless emerging economies do strive to dramatically increase their penetration of broadband, the economic impact of the technology will be quite limited.”
Annex A – Survey of Data Caps
Annex B – The #MCPIF provisions relating to data capping
This is republished with permission.
(This brief on data caps was prepared by Democracy.Net.PH. Please credit Democracy.Net.PH when quoting. For more information, send email to [email protected].)
 Michael Josh Villanueva, “Global broadband speeds on the rise, PH 3rd lowest in region”, Rappler http://www.rappler.com/technology/news/49248-global-broadband-speeds-rising-philippines-third-lowest
 Akamai, “Akamai Releases Third Quarter, 2013 ‘State of the Internet’ Report”, http://www.akamai.com/html/about/press/releases/2014/press_012814.html
 “NTC’s proposed data caps violate consumer rights, lawyer says”. GMA News Online. Updated 2010-12-30. Retrieved 2014-01-30.
 “Position paper submitted to NTC on Minimum Speed of Broadband Connections”. Galla, P.T. The ProPinoy Project. 2011-01-27. Retrieved 2014-01-30.
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 “NTC to hold public hearing on minimum broadband speed connection”. The ProPinoy Project. 2011-01-05. Retrieved 2014-01-30.
 “Full Text: NTC Memorandum Order No. 07-07-2011 (Minimum Speed of Broadband Connections)”. The ProPinoy Project. 2011-07-29. Retrieved 2014-01-30.
 “Ampaw: The Flawed NTC Memorandum Order on Minimum Speed of Broadband Connections”. Galla, P.T. The ProPinoy Project. 2011-07-29. Retrieved 2014-01-30.
 Paolo Montecillo “Globe adopts Internet ‘fair use’ policy”, The Philippine Daily Inquirer, http://business.inquirer.net/money/topstories/view/20110403-329150/Globe-adopts-Internet-fair-use-policy
 Cocoy Dayao, “Philippine telcos to impose Broadband cap”, The ProPinoy Project, http://propinoy.net/2011/02/01/philippine-telcos-to-impose-broadband-cap/
 Hibah Hussain, Danielle Kehl, Benjamin Lennett, Patrick Lucey,“Capping the Nation’s Broadband Future?”, The New America Foundation, http://www.newamerica.net/publications/policy/capping_the_nation_s_broadband_future
 Matthew Lasar, “200GB to 25GB: Canada gets first, bitter dose of metered Internet”, Ars Technica, http://arstechnica.com/tech-policy/2011/01/canada-gets-first-bitter-dose-of-metered-internet-billing/
 Editorial Desk, “To Cap, or Not: Broadband limits need to be carefully monitored to promote innovation and competition”, The New York Times. http://www.nytimes.com/2011/07/22/opinion/22fri2.html?_r=0
 “Comcast Xbox Plan Sparks Debate Over Data Cap Exclusion” Telecommunications Reports, p.20, April 15, 2012
 Directorate for Science, Technology, and Industry Committee for Information and Computer and Communications Policy, “Broadband and the Economy”, Organization for Economic Co-Operation and Development, http://www.oecd.org/internet/ieconomy/40781696.pdf
 Kate Legget, “Forrester’s Top 15 Trends For Customer Service In 2013” forrester.com http://blogs.forrester.com/kate_leggett/13-01-14-forresters_top_15_trends_for_customer_service_in_2013
 Niña Terol-Zialcita, Facebook, https://www.facebook.com/ninaterol/posts/10151893423946024?stream_ref=1
 Dr. Raul Katz, “Impact of Broadband on the Economy: Research to date and policy issues”, International Telecommunications Union, http://www.itu.int/ITU-D/treg/broadband/ITU-BB-Reports_Impact-of-Broadband-on-the-Economy.pdf
 Ibid., p. 6 to 7.