Aquino scraps ‘Pilipinas kay Ganda’
By Aurea Calica
The Philippine Star
MANILA, Philippines – As criticism against “Pilipinas kay Ganda” turned nastier, President Aquino finally decided to drop the newly conceived tourism slogan and hinted at reviving the old “Wow Philippines.”
The President said he arrived at the decision after meeting with various stakeholders and with Tourism Secretary Alberto Lim.
“The stakeholders appear unsatisfied. Perhaps it’s automatic that it no longer needs fine-tuning, but a replacement that will be more appropriate,” Aquino told reporters in Malacañang yesterday after receiving world boxing champion Manny Pacquiao.
Aquino acknowledged that “Wow Philippines” appears more acceptable to most Filipinos. “Wow Philippines” was the country’s tourism battle cry during the previous administration.
The President said he had also asked Lim to submit a blueprint for developing the country’s tourism industry.
“I want to review all the details,” Aquino said.
On Friday night, the President said he and Lim discussed a number of things, including the details of the overall tourism master plan.