butch dalisay

Finding Your Niche

“It’s all about finding your niche.”

These were the words BBC anchor Rico Hizon told me during a writing forum sponsored by The Philippine Star last Saturday which includes writer Butch Dalisay, National Bookstore’s Miguel Ramos and award winning filmmaker Pepe Diokno.

Niche, Hizon says means a field or interest that you can excel. In his case, it was business and financial news that paved way for his career in international media. He also advised to new media practitioners like me to continue improve my craft just like he does by going to the BBC School of Journalism for training every year.
Essentially the topic is all about writing as a profession but the topic during the forum has expanded for me in Philippine setting which I decided to tackle in my latest writing.

It occurred to me that finding a niche is what the Philippines needs. Both Hizon and Dalisay mentioned marketing as an essential tool if one must go out there to field him or herself in writing. Good marketing is what this country needs not just in tourism, business and arts but as an overall. But unfortunately, this is not the case.

Marketing involves money and money is what this country lacks or lack thereof. With the recent happenings in the country, Filipinos wonder how we can market with all the red tape and corruption.

We have good marketers. They can market the country all over the world but they must think and think with various strategies in mind. Still fresh from the Pilipinas Kay Ganda fiasco, marketing guys must look from an international point of view such as language and infrastructure. Figures are essential event the most basic ones such as how many is the population, the interest, GDP and all. It all plays a factor to finding the niche.

We have all been saying that we have the most beautiful beaches in the world, Boracay being the top destination but how can we accommodate if accessibility and accommodations are not properly addressed? Places such as Batanes, Siguijor, Camguin Islands and Bantayan Islands are good places to visit but transportation is a problem. Accessibility is very important if we want foreigners to visit and I believe we should not discount the fact that the Filipino is also a market to watch, now that flying has become a lifestyle to many.

We must address a niche, a niche that many have tended to over look. If we address the niche, then we have reached the level of the countries that we envy and who knows, they will envy us in the end.

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