With all the hassles and poor customer service (not to mention headache) that Cebu Pacific is giving its passengers lately (delayed and cancelled flights, getting bumped off, etc.), here’s something good about this airline that Filipinos can really be proud of.
CNN Go, CNN’s travel guide website, recently released its World’s 12 best airline magazines and our very own Cebu Pacific‘s in-flight magazine SMILE bagged the seventh spot.
Now that’s something that to SMILE about, don’t you think? ^_^
7. Smile (Cebu Pacific, Philippines)
Basics: What? Who? We didn’t see this chipper little underdog coming either, but Smile’s youthful (and authentically Filipino) charm won us over.
Perfect reader: A fresh-faced backpacker as excited about checking out Kalibo by tricycle as s/he is about navigating the markets of Saigon.
Words: No great prose, but zest for adventure prevails. In a recent issue, a phrase-based Vietnam guide, a two-woman Southeast Asia travelogue and an alluring snapshot of Cebuano cuisine all had us reaching for our passports.
Look: Nothing special, but frequent portraits of ordinary people having a good time echo the magazine’s spontaneous, low-key voice.
Gold star: Capsule guides to every city on the airline’s network include slang and breakfast tips from locals.
Black mark: The layout smacks of a U.S. teen magazine.
Final verdict: Smile proves in-flights don’t need to pretend to be Esquire or The Economist — just to capture the spirit of the places they serve.
Read the complete list of the World’s 12 best airline magazines